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Listed below are the benefits of a Leaflet Distribution Campaign with Newsquest Oxfordshire.
- Have more impact and convey a message immediately to a target audience.
- Be highly targeted, fast and intrusive.
- Be a competitively prices and cost effective form of advertising.
- Gain advantage over competitors.
- Reach a mass medium with the proliferation of media, leaflets are capable of reaching everyone.
- Allows for endless creative possibilities.
- Can save costs on expensive mailing lists.
- Can be co-ordinated to run alongside a newspaper advertising campaign.
- Can present readers with a large amount of information, which can be difficult through other mediums.
- Can be responsive.
- Receive multiple attention from all members of a household.
- With one simple phone call, the complete design, print and distribution can be arranged.
Tips for a successful Leaflet Distribution Campaign.
To ensure a successful campaign, consider the following points:
- Is the leaflet design creative enough?
- Is the leaflet of interest to the proposed market?
- Is it the right time of the year to be promoting a particular product?
- Are the correct areas being covered?
- Consider splitting the campaign over a number of days/weeks, this will allow for maximum coverage and increase the chance of response. Not everyone will read the newspaper/leaflet on the same night