Olympics bakery cannot be named (From The Oxford Times)
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Olympics bakery cannot be named
7:00pm Saturday 2nd June 2012 in Business
By Ben Wilkinson, Crime Reporter. Call me on (01865) 425427
Geoff Coleman
OXFORDSHIRE bread will be on the official Olympic Games menu, but the company involved cannot be named because it is not an official sponsor.
The London Organising Committee of the Olympic Games (LOCOG) this week revealed a sample menu of the food for sale at 40 locations during the Games.
About 14 million meals are expected to be sold at the Olympics, but the local supplier that won the contract to provide bread had to sign away the right to publicise itself.
LOCOG spokesman Helen Holman yesterday said: “They are not an official sponsor. They signed this no-marketing agreement.”
Items on the official menu include ‘freshly-carved Dingley Dell hog-roasted Red Tractor pork, served in Oxfordshire cross-hatched bread roll’ for £6.50, or ‘Red Leicester British cheese with British apple chutney and farm-assured lettuce on Oxfordshire bread’ for £3.80.
London 2012 chief executive Paul Deighton said: “We have gone to great lengths to find top-quality, tasty food that celebrates the best of Britain.”
But Graham Jones, spokesman for the ROX traders’ association in Oxford, said the British flavour was being lost.
He said: “If it’s an Oxfordshire firm and they have a good contract it seems daft they have to be anonymous.
“One appreciates the large sponsors are putting a huge amount of money in so we are not left with any major debt. But unless there is a sponsor in competition I can’t see the problem,” he added.
Geoff Coleman, owner of the Cornfield Bakery in Wheatley – which did not win the contract – said: “It seems a bit strange.”
He added: “I would have thought if somebody has won that contract they should be able to tell people about it.”
His bakery is making a special Jubilee loaf in the shape of a crown and hopes to make an Olympic-themed bread.
But Mr Coleman said he would steer clear of the Olympic logo as he knew it was protected.
Traders last month hit out at strict rules governing traders when the Olympic Torch comes to the city on July 9.
Restrictions at the official South Park event mean stall-holders will have to cover up any brand names on their products.
Comments(15)
iklhik
says...
10:44pm Sat 2 Jun 12
bart_simpson999 wrote:Yes, small businesses are the lifeblood of this country but LOCOG only want to help businesses who can afford to stump up millions of pounds to have the "honour" of putting some Simpsons sex act-****-logo next to their brand.
It's all about money now. Olympics have lost its meaning.
At least the Queen is showing how a celebration should be done - free events accessible to anyone with no stupid branding or profiteering.
Feelingsmatter
says...
11:50pm Sat 2 Jun 12
iklhik wrote:I don't agree with the royal family and the laws which protect them, but LOCOG is a hundred times worse. It has an absolutely disgusting, bullying attitude which takes away the very ethos of the games. The fact that small businesses have been silenced by corporate law and petty olympic officials reflects the true meaning of the games these days; it is nothing more than a forum for sponsorship, money-making, corruption and cheap marketing. I will not be following any of it as it leaves a heavy feeling in my heart.
bart_simpson999 wrote:Yes, small businesses are the lifeblood of this country but LOCOG only want to help businesses who can afford to stump up millions of pounds to have the "honour" of putting some Simpsons sex act-****-logo next to their brand.
It's all about money now. Olympics have lost its meaning.
At least the Queen is showing how a celebration should be done - free events accessible to anyone with no stupid branding or profiteering.
Andrew:Oxford
says...
8:44am Sun 3 Jun 12
It'll be impossible to manage or hide the large logo'd umbrellas when the heavens open anyway.
cottage loaf
says...
9:17am Sun 3 Jun 12
If it's not Greggs (where is their bakery?) or AsdaTescoSainsWait etc.. or Rox members then perhaps it's a specialist event catering company like Touch of Taste in Chalgrove... would they make their own bread though? or would they sub contract.
Most importantly though...who do we sue when we find a mouse in our bread?
MrSooty
says...
9:19am Sun 3 Jun 12
Andrew:Oxford
says...
10:28am Sun 3 Jun 12
MrSooty wrote:That'll be an interesting image for a well respected media company to capture.
Does anyone know if bottles of water/pop and food will be confiscated from the people attending the S.Park event thereby forcing them to buy the wretched products inside.
Skips of banned food and drink that had been confiscated from the public.
Probably a few quotes from the local food bank operators too...
cottage loaf
says...
11:01am Sun 3 Jun 12
Jocelyn Ireson-Paine
says...
5:36pm Sun 3 Jun 12
Anyway, there aren't so many bakeries in Oxford. Now we know the bakers weren't Cornfield, I wouldn't be surprised if they were the Natural Bread Company, http://naturalbreadc
ompany.co.uk/ .
Jocelyn Ireson-Paine
L0RD PETER MACVAY ox2 6eg
says...
6:40pm Sun 3 Jun 12
DoctorBob
says...
7:36pm Sun 3 Jun 12
Good on you boys and girls.
Severian
says...
12:43am Mon 4 Jun 12
I won't be bothering to watch any of it.
Severian
says...
12:44am Mon 4 Jun 12
Jocelyn Ireson-Paine wrote:But you are forgetting that Cameron is a politician and will therefore say one thing to satisfy the voters, then do a different thing to satisfy big business who, after all, bankroll his party and keep him in a job.
Odd, after Cameron said in January that "Small businesses and entrepreneurs are the lifeblood of the British economy and I am determined that we, working with the private sector, do everything we can to help them to start up and to grow in 2012".
Anyway, there aren't so many bakeries in Oxford. Now we know the bakers weren't Cornfield, I wouldn't be surprised if they were the Natural Bread Company, http://naturalbreadc
ompany.co.uk/ .
Jocelyn Ireson-Paine
online_reader
says...
10:07am Mon 4 Jun 12
mhousebakery.co.uk/
steve1955
says...
11:44am Tue 5 Jun 12
bart_simpson999 says...
8:10pm Sat 2 Jun 12