Business RSS Feed Send your news, pictures & videos


Milking experience for all it's worth

3:40pm Wednesday 11th January 2012 in Business

Amee Thomas of Shakespeare's milkshake bar Amee Thomas of Shakespeare's milkshake bar

Amee Thomas’s future looked bleak last February when the Shakeaway chain went into administration and the Oxford branch of which she was manager was forced to close.

But the 27-year-old decided she would take the plunge and relaunch the business with brother James, 22, and the help of her family and friends.

Backed by a £30,000 loan from parents Angela and Malcolm, the duo have rebuilt the company and are now looking to set up franchises further afield.

Ms Thomas said: “We have learned along the way and I do everything in the business from serving in the shop to handling the VAT.

“I work a 70-hour week but it’s worth it because the business is our baby.”

Shakespeare’s is predicting an annual turnover of £200,000 in its first year but Ms Thomas says winning the competition will give it a major boost.

She added: “Mike will be a big help with decision-making and boosting our confidence. He’s been there and done it and we have not done this before.

“Also, we have never advertised,so that will be very beneficial.

“I am very excited.”

Comments(9)

Dilligaf2010 says...
4:40pm Wed 11 Jan 12

Good for them, nice to see some success at a time when so many are sadly failing.

Report this post »    Register/Log In »

LadyPenelope says...
5:14pm Wed 11 Jan 12

Congratulations. I hope the business is a success!

Report this post »    Register/Log In »

jtay says...
5:15pm Wed 11 Jan 12

Nice to see independence in the city centre. Well done guys, great work on an excellent product and experience.

Report this post »    Register/Log In »

thomashenry says...
5:51pm Wed 11 Jan 12

Winning what competition?

Report this post »    Register/Log In »

richard w says...
8:15am Thu 12 Jan 12

Best of luck, I here that shakeaway is coming back to oxford. Check it out for yourself at www.shakeaway.com it's an amazing company.

Report this post »    Register/Log In »

OxfordResident says...
10:35am Thu 12 Jan 12

It appears that a chunk of the article is missing, unless we really are supposed to be guessing about the competition and who Mike is....

Report this post »    Register/Log In »

LadyPenelope says...
10:50am Thu 12 Jan 12

It was the Business Accelerator's Competition run by Newsquest Oxfordshire, the publisher of the Oxford Mail.

http://www.oxfordmai
l.co.uk/news/headlin
es/9462734.Savvy_tri
o_trading_up_after_w
ins/

Report this post »    Register/Log In »

AFJ111 says...
1:30pm Thu 12 Jan 12

I think that comment would be taken more seriously 'Richard W' if you could differentiate between 'here' and 'hear'. Good luck guys!

Report this post »    Register/Log In »

richard w says...
8:34pm Wed 18 Jan 12

I note that much of the content on the shakespear menu is very similar to shakeaway including some of the latest shakes that shakeaway has launched, can you win a competition by copying the global leader? Think not.

Report this post »    Register/Log In »

click2find

Most popular