Oxford law firm Truemans has been selected as one of just 55 companies across the UK to carry the QualitySolicitors<<ok>> national legal brand.

The scheme comes in advance of major changes in the legal market which will allow banks and retailers such as Tesco to provide legal services for the first time from October 2011.

The firm, based in St Aldates, will now be known as QulaitySolicitors Truemans with services including a free first consultation and a same-day response service.

Managing partner, Michael Trueman said: “We are delighted our firm has been chosen and even more so because it was our customer feedback that led it. Oxfordshire will benefit hugely from having a QualitySolicitors firm.”