Oxford Architects gbs has undergone a £10,000 re-branding exercise.

As part of the review gbs, formerly known as Gray, Baynes and Shew, carried out research among clients, partners and employees and then commissioned local agency Creative Answer to create a new corporate identity.

Marketing manager Sally-ann Thomas said: ”Our new branding and strategy serves to acknowledge the strengths of our past whilst providing a revitalised vision for the future. 2011 is the practice’s 60th anniversary — we are ready to take on the next 60 years.”