AN Oxford band is releasing its own cider brand instead of a single to promote its latest album.
The Original Rabbit Foot Spasm Band is working on its second album Boomtown Carnival, due for release in the summer.
To promote it, band members have linked up with The Cotswold Cider Company to produce bottles of Rabbit Foot Spasm Band Cider.
The brew is being produced by cider maker Rory Souter, who lives near Faringdon, and comes in half-litre bottles featuring a label designed by Lee Hiom.
Band leader Stuart Macbeth, 29, from East Oxford, said: “We’ve seen artists like Jay-Z branch out into everything from fashion to fried chicken.
“Normally bands release a single to promote an album, so we thought launching a cider would be a bit different.”
Mr Souter said: “The band asked us to create an organic cider which complements the party atmosphere of their live shows and new songs.”
The band is holding a launch party for the cider at the Big Bang restaurant at the Oxford Castle on Saturday, February 9, from 7-10pm, when it will play songs from the new album.
The cider will then go on sale at Oxfork café in Magdalen Road, East Oxford, at The Grog Shop in Jericho, and at the Big Bang.
The seven-piece band, influenced by New Orleans jazz, swing and punk, have played venues across Oxfordshire, and performed at the Glastonbury Festival in 2010.