As a teenager, Graham Cherry was already earning pocket money labouring on local farms and left school with a determined ambition to work for himself. He started Cherry Products at the age of 18 and has never looked back.

Now, on reaching his 50th birthday, he can look at just how much his youthful determination enabled him to go on and achieve.

Cherry Products is a manufacturer and supplier of all types of farming equipment and it provides precision engineering for companies in other areas of industry, including Formula One motor-racing teams.

The company has 25 staff and trades with customers nationally and internationally and Mr Cherry is himself still out on the road several times a week, continuing to broaden his client base — a role he enjoys.

The company also works for major manufacturers in the farm machinery sector such as New Holland and Klaas. Some items manufactured at Enstone are sold under these brand names as well as Cherry Products.

Looking back to his earliest working days, Mr Cherry remembers how he had his own lawn-mowing round as an 11-year-old and, coming from a farming background, was able to find work helping out local farmers.

On leaving school he took a course in agricultural engineering at the then Banbury Technical College.

He began his full-time working life with a local agricultural contractor.

“I had always had an interest in design and that is where I first had the ideas for developing projects. I asked if I could make gates, to show what I could do,” he explained.

“If something was broken I would try to mend it, but then I thought that it would be better to build a new — and improved — one, rather than to repair it.

“Many people locally were very supportive. I did a lot of work for one or two of the bigger farms and large estates and they still support me now.”

In 1980 Cherry Products was founded, initially at Sandford St Martin and then at the present company base in Enstone.

Cherry Products’ agricultural trailers, a frequent sight on local roads at times such as harvest, was one of the early lines.

“It was the introduction of telescopic handlers that enabled the business to make more rapid progress,” Mr Cherry said.

“We made attachments to suit the needs of our own customers and I worked on a series of designs.”

Innovation at Cherry Products continues to be the key.

“We are trying to develop new designs all the time,” said Mr Cherry.

“You have to keep moving forwards, for as soon as you market a new idea someone else makes it too. Over the years it has happened that way frequently. These are not necessarily always new concepts, just developed with the aim of making something better than everybody else does. There are one or two new ideas that we are working on at present.”

Mr Cherry holds his staff in high regard.

“I am well supported by a fantastic team of people,” he said.

“I have always believed that if somebody is better at a particular job than you are, you should hand it to them and leave them to get on with it.”

Among this loyal team of staff is Pete Parsons, who joined Mr Cherry at the very start.

With the work at Enstone left with this team of safe hands, Mr Cherry travels many miles each week visiting dealers and other customers throughout the UK.

The company has particularly strong sales in the north, including Yorkshire and Lincolnshire as well as Scotland.

While the workshops at Enstone are always busy, there are also times when they are particularly so — in line with the seasons and the farming year.

“The build-up period to particular seasons can be incredibly busy,” said Mr Cherry.

“In May, June and July all the farmers are preparing their equipment in readiness for getting in the harvest. When they are getting busy, so are we.”

Another busy time is spring, when some of the crops are about to be sown.

Seasonal weather can also have an effect on business, with variations in the type of equipment needed for working in different conditions.

Even in these more difficult economic times, Mr Cherry is able to say the business is growing all the time.

“Business may be tighter nowadays but we still stick at it,” he said.

He likes to emphasise how much he and the company owe to other people.

“Without the huge support of my family and friends over many years, I could not have achieved what I have,” he said.

“And I value my staff, in every department, very highly indeed.”

The aims of the company are the same as they were when Mr Cherry set up in business in 1980 — to produce the highest quality materials-handling equipment on the market at the right price.

“Our business is centred on catering for the needs of farmers,” said Mr Cherry.

“We do not build down to a price but commit ourselves to keep the design simple and over-engineer our products for longer life and less down-time.

“We specialise in manufacturing for individual requirements, which means special-builds and ‘one-offs’ are readily catered for.”