REMEMBER this scene: next time you look, this will be Oxfordshire's most exclusive luxury motel.

More than a year after planning permission was granted, work has finally begun in earnest this month on the latest Soho House venture in the county.

Taking over a vacant site at the improbable location of Buckland Services on the A420 near Faringdon, the private members' club is erecting a 79-room motor hotel and a 132-seat diner.

The Soho House Group, founded by millionaire entrepreneur Nick Jones, hosts parties for the likes of Rupert Murdoch, Kate Moss and David Cameron.

Mr Jones, who lives with his wife Kirsty Young near Chipping Norton, opened the Soho Farmhouse country resort in nearby Great Tew in 2016.

The holiday camp for the rich and famous has 40 private cabins set in 100 acres of Cotswold countryside where guests get their full English breakfast delivered to them on a milk float every morning.

At Buckland, the company is somewhat re-booting the Chariots and Cherry Pie American diner briefly run there by Oxfordshire couple Jonathan and Claire Hilsdon in 2014 before the business collapsed.

Soho has kept tight-lipped about the scheme, so remains unclear whether the motel, diner and drive-through would be private like the rest of its operation, or open to locals.