FASHIONISTAS strutted their stuff on the catwalk to raise money for charity.
The M&Co store in the Orchard Centre, Didcot, hosted the event, which raised £230 for the British Heart Foundation.
Lucy Clifton, assistant manager, said: "Fashion shows have always been enjoyed by our customers.
"It gives us a chance to reveal our new lines and guests have the opportunity to see M&Co products modelled in a different way to how we see it hanging in the store.
"Best of all it is a great night out, no matter who you are. We had men, women and children attend".
The show saw 10 models take to the catwalk on September 8 to showcase the store's 3-12 years girls range, 9- 13 years plus Kylie collection and the petite and plus size ladies' ranges.
Ms Clifton added: "We wanted to show off our new AW16 collection, it has a lot of style that worked great for mixing and matching.
"It was easy to accessorise with the M&Co accessory department.
"We also showed lines from our nightwear collection and the Roman Originals concession.
"The fashion show was accompanied by a full commentary and all of the items were available to purchase at the end of the show - straight from the runway to our guest's wardrobes."
The company are planning to host another show in early November in aid of Cancer Research UK.
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