DIDCOT's new Asda store in the Great Western Park estate opened its doors to shoppers on Monday.
The £4.3m, 8,000 square foot store has more than 90 parking spaces and has created 35 full and part-time jobs.
Customers will be able to shop from the store’s fresh produce selection of seasonal fruit and vegetables, and a bakery where the team will bake bread in store daily.
There will also be a range of food to go for busy shoppers, alongside an express rotisserie and an express create your own pizza counter.
Asda Didcot will also offer a click and collect service which will be available to customers wanting products from across the Asda range, including the George clothing and home brand.
Store manager, Darren Lambert, said: “All of us at Asda Didcot are excited to be opening the store so soon, and look forward to meeting the community.
“We’re looking forward to becoming a part of the Didcot community, and will be working on a number of projects with local groups and schools near to the store.”
The store will be open from 8am-10pm Monday – Saturday and 10am-4pm on Sunday.
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