OXFORD United have agreed a three-year sponsorship deal with Liontrust Asset Management Plc.
The specialist fund management firm, registered in London, are new to the club and the arrangement will see their logo on home and away shirts.
They will also be supporting a range of initiatives through the club's community trust, which was a key reason for getting involved, according to Simon Hildrey, Liontrust's head of marketing and distribution strategy.
He said: "Discussions over several months have shown that we share a vision to bring about social change and we have been very impressed by Oxford’s commitment to building a strong and effective community trust at the heart of their football club."
Mark Ashton, chief executive at United, said: "Throughout our conversations, it has been abundantly clear that we share a very similar set of values and beliefs, with a focus on community activity and a desire to work together to improve the lives of the people of Oxfordshire.”
See tomorrow's Oxford Mail for images of United's new home shirts.
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