SALLY Balcombe, CEO of VisitBritain and VisitEngland, is to attend a tourism conference in Oxford today.
Destination management organisation Experience Oxfordshire, which runs the visitor information centre in Broad Street, is hosting the conference at Jurys Inn, in north Oxford, from 9am to 4pm.
READ AGAIN: Oxford Mail and Experience Oxfordshire team up for competitionThe event will see experts from across the Visitor Economy sector providing expertise and insight on a range of important issues that affect the industry.
Ms Balcombe joined VisitBritain as CEO in September 2014.
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