OXFORD University researchers will quiz shoppers at the Westgate Centre on how much meat they eat.
They will be at the centre, near the entrance of John Lewis, from Monday to Sunday.
Researchers want to understand more about Britain’s meat-eating habits.
Lucy Yates, Public Engagement co-ordinator for the Livestock, Environment and People (LEAP) research project said the reality of daily meat-eating in the UK and its impacts were ‘complex’.
READ AGAIN: Swap red meat and bacon for fish eggs and lean chickenThe joint head of LEAP and obesity expert Prof Susan Jebb said: “This is a great chance for us to get away from our desks and talk to people about what they eat and why."
Meat Your Persona runs 10am to 6pm from Monday to Saturday and 11am to 5pm on Sunday at Westgate Oxford.
Ms Yates added: "Replacing 100 kcals a day of red or processed meat with yoghurt or cheese could reduce someone’s risk of heart disease but increasing numbers of intensive farms to supply more dairy products could have adverse environmental impacts.
READ MORE: The coffee shop inside an Oxford pub"Eating only one serving of red meat a week could help keep planetary warming under 2oC, but low-meat diets have been linked to anaemia. "Every person and their habits are different and scientists are here to help people make informed choices that are right for them not dictate a mythical one-size-fits-all approach.”
LEAP is funded by the Wellcome Trust’s Our Planet Our Health Programme.
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