Supermarket chain Iceland has opened a new store in Oxford, creating 27 jobs.
The outlet at Templars Square Shopping Centre, in Cowley, will stock grocery products as well as the retailer's traditional frozen food range.
A delivery service is also being offered for customers spending £25 or more living within a 10-mile radius of the shop.
Manager Bob Dales said: "We have been able to put together a first class team and we're all really excited about the opening.
"We can't wait to see what customers think of the store."
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