Shoppers who hold a Wantage and Grove Loyalty Card will be entered into a prize draw once the 1,000th £2 card is sold.
The winner of the draw will get £100 in shopping vouchers to spend in any of the participating 60 businesses.
Linda Hatter, chairman of the Wantage and District Chamber of Commerce, said: “The draw will give us a wonderful opportunity to share our success with those who have signed up, a fantastic way to celebrate the scheme.”
See wantageandgroveloyalty.co.uk
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