Australian Will Caddy came to Britain as a backpacker. Fast forward a few years and he has a British wife and children — and his own business, an independent TV production company called M&Y Media, in Telford Road, Bicester.

Now 34, he started his broadcasting career at the age of 17 and got his big break when he was taken on as a cameraman a year later by a TV company filming the Ashes.

Now he has launched a service called Stream Video, offering businesses the chance to use his expertise to broadcast their message to potential clients.

He believes the growth of smartphones and social media platforms like Facebook means that more and more organisations will need professional broadcasters to help them reach the right audience.

M&Y Media employs five people from its base on the Telford Road industrial estate, another 15 globally, plus a band of freelance camera operators.

He said: "I did a media course at school and was lucky enough to be taught by someone who knew about filming. I got a job in the industry and eventually I became a cameraman at the age of 18.

"I am from Australia, so I used to work on the Ashes, alongside cricketers like Richie Benaud. For the last few years we have been supplying sports channels around the world with sports features.

“We did the Olympics programmes Road to London and now the Road to Rio, which have sold to networks all over the world. I was on a flight to China and I saw my own film on the ‘plane."

When the Women’s Tennis Association commissioned their new show — WTA All Access — it commissioned M&Y Media to film footage and interviews with some of the biggest names in the game. Having captured the global market in sports features, he has now set his sights on a new, more local market.

He said: "There are only so many TV stations around the world and we cannot go any further in that marketplace. We have all this great equipment that we use to do our sports features. We have some of the best gear going and we're pretty mobile as we do outside broadcasts."

While his TV clients are mainly from Eastern Europe and Africa, America and Asia — Road to Rio, for example, went to 40 different countries — Stream Video is aiming more locally.

"If someone comes to us with an idea we can make it happen. We will even edit video footage you have taken yourself, to make it more professional. It is about making people's operations come to life. We will go anywhere and do anything because we are used to action sports."

He added: "Stream will push the boundaries of digital technology to help organisations broadcast direct to their chosen audiences."

He has taken on Philip Colley, a marketing communications professional, as client services director. Mr Colley sees digital technology and social media opening up huge broadcast opportunities for organisations.

"Digital platforms, social media and file-sharing make it possible for everyone to broadcast news and events," said Mr Colley.

"However, to be effective for businesses, content needs to be worth sharing — and this is where our expertise in high-quality video production, satellite communications and online distribution makes the difference."

One of their first commercial clients was Ringrose Tree Services, based at Wootton, near Woodstock.

"We made a film of them toppling a giant redwood. You can see it on YouTube," said Mr Caddy. "We have two full-time journalists here whose job is to get across the message you want," he added.

Stream Video can broadcast conferences, product launches, press events or awards ceremonies live — either to targeted groups or to a global audience — using M&Y's own satellite set-up and streaming channel, optimising communication via websites or through social media platforms such as Facebook and Twitter.

For invitation-only events, a dedicated, password-protected microsite can be provided.

"We have a wealth of experience and there is a commercial market that I do not think is served very well.

“With our storytelling capabilities, we know how to put people's message across.to everyone. There is no reason why that cannot be transformed into the commercial arena.

"We know what people want to watch because we have to. We make it into something that is going to hold the viewer. It has to grip the viewer from the start. We always search for the best hook to get the message across clearly."

As for the Ashes (which had not started as In Business went to press), he is philosophical about Australia's chances.

"I am interested in other things now. And everyone needs a turn at winning," he said.