Young men log in to the weird wide web

University of Oxford

University of Oxford

First published in News

Quirky news stories are becoming more popular than celebrity gossip, according to Oxford University’s Reuters Institute Digital News Report 2014.

Unusual tales are becoming a key driver of traffic on news websites and is especially popular with young men – 15 per cent of UK respondents said it was important to them, just behind the 17 per cent of people who chose celebrity news.

The report’s author, Nic Newman, said: “Young men are driving a lot of this because what they enjoy is having a laugh and it’s very shareable on social media.”

The report also found that people looking for news prefer to stick to trusted brands, such as established newspapers.

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