Watsons was established in 1950 in Oxford’s famous Covered Market. It is a nationally respected boutique offering the latest trends at the best possible prices, sourced from a range of up-and-coming designers across the UK.

Watsons boutique has become a firm favourite for fashionistas who want more than the high street can offer.

The shop continues to blossom, and such has been its success that Watsons was invited to exhibit at the London Clothes Show this year as part of the Untold London Boutique Collection, and its bags were featured in the catwalk show.

Watsons now even has a fan in fashion guru, Hilary Alexander, fashion director of The Daily Telegraph and winner of two British Fashion Journalist of the Year awards, who visited the stand during the weekend.

The stand and the staff were also filmed and interviewed by various TV companies reporting on the show.

Watsons is about to go online and offer its extensive range of Italian leather bags and unique collection of clothes to fans across the country.